FACIAL DETECTION

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Facial Detection for Enhanced Security Monitoring

Our facial detection solution can help you trace vulnerable individuals and monitor those with suspicious behaviour patterns.

Chubb’s specialist facial detection software is a security tool that uses algorithmic formulas to register the presence of a human face within the frame of a CCTV camera image. It can be used to track suspicious behaviour such as multiple visits from the same individual. Chubb’s facial detection solutions can also be integrated with facial recognition systems which use databases to also identify the person who the detected face belongs to.

Facial detection systems can have a broad range of practical applications – from tracking human traffic in a space and auto-focusing cameras, making identification far simpler. Facial detection technology can also be utilised for targeted advertising systems which trigger when the presence of a face has been detected. These solutions use machine learning formulas to eliminate non-human objects and assess whether a face is real. The system can even flag whenever an individual is not complying with mask-wearing guidance. Facial detection can be used to create alerts whenever people are present at your premises. This makes them effective crime response solutions if you use the technology to safeguard your premises from intruders or thieves. It can also be used to locate and trace missing people once their image is uploaded to the system – helping to create a time-sensitive record of their movements.

The software can even be used to monitor buying behaviours in retail environments [link], giving valuable insights that will allow retailers to innovate and improve their service for consumers – increasing sales and reducing shoplifting.

Essentially, facial detection software is a learning tool. The technology allows organisations to find out more about individuals who were previously not known to them. At Chubb our technological experts have designed our Facial Detection software to grow with your organisation. It can be used on its own or integrated with our Facial Recognition software to offer the ultimate security package.

Why use our Facial Detection software?

Trace vulnerable people – it can identify and highlight the whereabouts of a missing person and instantly trace their movements, providing a time-specific log of their journey taken
Clever matching – it can be configured to trigger a facial match, even when an individual is wearing sunglasses or a surgical mask
Monitor behaviour patterns – it can be programmed to flag up a selection of suspicious behaviour patterns. For instance, one person making numerous visits to the same store in one day, or one person making numerous visits to local stores in the same chain in a short time period
Buyer insight – it can identify the demographics and behaviour patterns of buyers, providing businesses with invaluable insight they can use to tailor their offering and deliver an enhanced shopping experience, and ultimately, generate increased sales!

Chubb’s approach to facial detection solutions

Chubb creates bespoke solutions for your premises, so we are able to offer complete CCTV systems that utilise facial detection technology. Chubb’s trained security experts can also make recommendations for how facial detection could be best integrated into your system.

Chubb’s systems work together to achieve security goals – combining assessment, installation, monitoring, and servicing into one comprehensive package.

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